A Mind Map of Shoes

This is a guest post by Joanne.

With mind maps we can present and organize our thoughts and ideas in a way that helps us “connect the dots”, and become more creative and productive. Unlike the linear presentation, mind maps make use of space and symbols to present not only the core elements, but also the minute details of our thoughts. This alone makes mind maps much more effective tools for brainstorming than simple notes written linearly on a paper.

Let me show you an example where a subject is presented first in the form of a mindmap and then in the form of traditional note taking, aka linear text.

Example 1.

Shoe Mind Map

shoe mind map

Take a look at the above site map and compare it to the linear notes below. Which way of presentation is more memorable and more effective for brainstorming?

Traditional Notes

How to Produce of a Pair of Running Shoes

1.      Obtain the natural resources

  • Agriculture

2.      Extract the raw materials

  • Decide on the ingredients, weather rubber, fabric, canvas, natural or synthetic.

3.      Make the design of the shoe

4.      Find a shoe company and buy the raw materials.

5.      Now is time to process the materials

  • Mould the rubber and stamp the fabric

6.      Put together the outsole, the insole and the midsole

7.      Did it pass quality control?

  • Time for test: How do the shoes score in the Shoe and Allied Trade Research Association tests?
  • Inspection: Identify any stitching errors, any signs of incomplete cement bonding, and lack of durability.

8.      Grade the Shoe

Example 2.

Shoe Mind Map

Shoe Mind Map 2

Traditional Notes


  • Manufacturing location: Italy, Vietnam, China
  • Color: Green, Blue, Yellow
  • Durability: Well-built, Fragile, Sport equipment
  • Occasional wear: Dinner wear, work and effort, daily wear
  • Material: Leather, Plastic, Fabric
  • Brand: Converse, Asics, Nike

With these two examples, it becomes obvious that mindmaps not only help us present our thoughts in a visual way, but they also trigger our mind to become creative, generate more ideas, and enhance our performance.

About the author: Joanne started using mind maps when she studied to get her bachelor’s degree in online marketing at the University of  Maryland. She writes about athletic shoes and apparel and offers coupons for 6pm (see latest writings), in her blog, the structure of which she created first using a mind map.


Comments are closed.